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Read This If You Want To Be YouTube Famous

Read This If You Want To Be YouTube Famous

A former YouTube employee unveils the secrets of how to strike it lucky on the platform
Go to the profile of willeagle
willeagle
YouTube Viewers are Witnessing the End of a Deadly Disease

YouTube Viewers are Witnessing the End of a Deadly Disease

Trikafta appears to be a miracle drug for cystic fibrosis sufferers, who are sharing their stories on YouTube
Go to the profile of Molly Kendrick
Molly Kendrick
TikTok Is the New Home for Thinspo

TikTok Is the New Home for Thinspo

Given the app’s young userbase, the rise of ‘thinspirational’ videos — seen by billions — is worrying
Go to the profile of Molly Horan
Molly Horan
The Bloodiest Battle in the Shortform Video App War Will Be Fought Through Off-Platform Embeds

The Bloodiest Battle in the Shortform Video App War Will Be Fought ...

It’s not about how many users you have. It’s about how long a half-life the videos have off the platform
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
TikTok’s Medical Professionals Maybe Aren’t All That Professional

TikTok’s Medical Professionals Maybe Aren’t All That Professional

Doctors and nurses have always let off steam privately — but what happens when you do it to 1.5 billion people?
Go to the profile of Amelia Tait
Amelia Tait
Meet the Millionaire Karaoke King of YouTube

Meet the Millionaire Karaoke King of YouTube

There’s big business in crudely re-recorded karaoke versions of pop songs
Go to the profile of Jack Needham
Jack Needham
Here’s How Delish Makes their Crazy Theme Park Videos

Here’s How Delish Makes their Crazy Theme Park Videos

A year ago they were reuploading minute-long recipe videos. Today, they’re producing longform content for YouTube — and have become…
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
Here’s How a TikTok Challenge Goes Viral

Here’s How a TikTok Challenge Goes Viral

Compelling audio and something to do energizes TikTok’s engaged userbase, as Ashley Jenkins and Danilla Carvalho know
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
Quibi is Offering Something Impressive, But Does Anyone Want It?

Quibi is Offering Something Impressive, But Does Anyone Want It?

The world loves Chrissy Teigen, but Quibi is not going to be able to promote the service based on intermittent interest in a sea of…
Go to the profile of Lucas Quagliata
Lucas Quagliata
These German YouTubers are Fighting to Figure Out How YouTube Works

These German YouTubers are Fighting to Figure Out How YouTube Works

They’re trying to use the full extent of the law to compel YouTube to lift the curtain on its algorithm
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
The Guy Behind TikTok’s Biggest Song Has Earned Precisely Zilch from 18 Million Videos

The Guy Behind TikTok’s Biggest Song Has Earned Precisely Zilch fro...

Jacob Feldman’s success is bittersweet — but he has the secret to viral tracks on TikTok, so he’s going to make them himself
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
All of YouTube, Not Just the Algorithm, is a Far-Right Propaganda Machine

All of YouTube, Not Just the Algorithm, is a Far-Right Propaganda M...

YouTube’s celebrity culture and community dynamics play a major role in the amplification of far-right content
Go to the profile of Becca Lewis
Becca Lewis
Here’s Why that American TikToker is Obsessed with Wetherspoons

Here’s Why that American TikToker is Obsessed with Wetherspoons

Mallory Bartow is surprised with how people have taken to her praise of a U.K. pub chain on TikTok
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
Here’s What Industry Experts Think Online Video Looks Like in 2020

Here’s What Industry Experts Think Online Video Looks Like in 2020

Those with intimate knowledge of the industry offer their predictions for the year ahead
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
YouTube’s Deradicalization Argument Is Really a Fight About Transparency

YouTube’s Deradicalization Argument Is Really a Fight About Transpa...

The reason we’re all focusing on the algorithm’s effects is we don’t know how it works
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
TikTok’s Managing Director Talks About the App’s Future

TikTok’s Managing Director Talks About the App’s Future

The shortform video sharing app has had a wild 12 months. The next year will be even crazier. But what is TikTok? And where’s it going?
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
Mariah Carey Reached Number One Thanks to TikTok, Soulja Boy, and The Rock

Mariah Carey Reached Number One Thanks to TikTok, Soulja Boy, and T...

A YouTuber is the U.K. Christmas number one and Carey climbed the charts in the U.S. due to TikTok, YouTube and Spotify streams
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
Presley Ryan’s TikToks Have Made Beetlejuice Broadway’s Hottest Ticket

Presley Ryan’s TikToks Have Made Beetlejuice Broadway’s Hottest Ticket

But the production is being booted out of its current home on June 6. What gives?
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
#Weihnachtsbäckerei is the Wholesome Christmas TikTok Hashtag You Didn’t Know You Needed

#Weihnachtsbäckerei is the Wholesome Christmas TikTok Hashtag You D...

This corner of German baking TikTok is the most Christmassy content online
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
PewDiePie Has Become YouTube’s Voice of Reason

PewDiePie Has Become YouTube’s Voice of Reason

Yes, PewDiePie plans on taking a break in 2020. But that’s not the important stuff he said in his latest video
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
The U.K. General Election on TikTok Has a Clear Labour Majority

The U.K. General Election on TikTok Has a Clear Labour Majority

Users of the hottest new shortform video app don’t do politics often, but when they do, it’s for Labour
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
In Three Weeks YouTubers Need to be COPPA Compliant — But They Have No Idea What that Means

In Three Weeks YouTubers Need to be COPPA Compliant — But They Have...

Creators like Adam Saleh have no idea what 2020 will bring, but YouTube’s new bullying policy gives an idea
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
Illicit Bootlegs on YouTube are Giving Musicals a Second Life

Illicit Bootlegs on YouTube are Giving Musicals a Second Life

Some of Broadway’s hottest musicals have been given a jolt of life by bootleg traders using YouTube and other sites
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
YouTube Rewind 2019 Foreshadows the Site’s Boring Future in 2020

YouTube Rewind 2019 Foreshadows the Site’s Boring Future in 2020

The video sharing platform learned from last year’s misstep — but this year’s edition shows the challenge YouTube has in the future
Go to the profile of Chris Stokel-Walker
Chris Stokel-Walker
Deepfakes Are Being Used to Puncture Politicians’ Bluster

Deepfakes Are Being Used to Puncture Politicians’ Bluster

A YouTuber with an unhealthy obsession with 1990s female songstresses is slowly eroding the credibility of Brazil’s government
Go to the profile of Raphael Tsavkko Garcia
Raphael Tsavkko Garcia
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