Binging With Babish Wants More than YouTube Fame — He Wants Equality
With a new cookbook, a Brooklyn brewpub, a potential TV deal and a plan to get creators a fair deal, Andrew Rea has big ideas
Andrew Rea has had a busy week. The man behind hit YouTube cooking channel Binging with Babish has just closed out shooting seven episodes — enough to tide him over while he undergoes a North American tour this week tied to the release of his new cookbook of the same name as his channel. He’s also wrapping work on a product integration with a company for his channel, and making a commercial for it.
“That alone has been 40 hours shooting and editing alongside the other episodes,” he says. “It’s been a little crazy.”
The work doesn’t end there. Alongside entertaining 3,000 people at live events in the coming 10 days, Rea will then return back to work, and the YouTube grind starts all over again.
“I think my favorite thing in the world is when somebody — a family friend or someone who doesn’t know anything about this or understand YouTubers, and can’t comprehend that we’re getting paid for this, much less that some of us are making very comfortable livings — says: ‘Ah man, I should start making videos’,” he says. “I’m like, ‘Yeah, go for it. But see…
