Creators Say They’ve Cracked YouTube’s Monetization Algorithm
‘Big YouTube news is breaking today and so many creators are going to be fucking pissed’
YouTube’s creator base has been in informal conflict with the platform that hosts their videos for years. And now, they think they have evidence of just how the platform is screwing them over — by prioritizing family-friendly videos from mainstream outlets over the work platform creators when it comes to monetization.
For the last month, a handful of creators have been probing a vulnerability they believe they’ve uncovered that has inadvertently leaked an internal score YouTube uses to rate their channel and videos: the P-Score.
“Our proprietary algorithm, the P-Score, looks at the popularity and viewer passion of specific content — things like the amount of repeat views and how often videos are shared,” said Kate Stanford, YouTube’s head of global advertiser marketing, at the company’s Brandcast event this May.
A video’s — and a channel’s — P-Score (short for preference score) dictates whether or not content is surfaced in YouTube’s Google Preferred lineup, the advertiser-friendly, vetted, high-quality content that YouTube introduced back in 2013 and tightened the criteria for in 2018, post-Adpocalypse — the incident…
