How Bon Appetit’s YouTube Channel Changed the Game

Drawing from the strategies of both the Food Network and Marvel, the food publisher has switched up their playbook

Chris Stokel-Walker
Nov 4, 2019 · 7 min read
Image: Thought Catalog/Unsplash

Chin and Choo Taylor celebrated a milestone on YouTube last month: they passed 40,000 subscribers to their channel. The son and mother, who run a number of restaurants in Porlock and…