For Social Media Stars, Christmas is the Most Wonderful Time of the Year

Ding dong merrily on high, the merch cash registers are ringing

Chris Stokel-Walker
FFWD
Published in
4 min readNov 20, 2019

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Image: Andrew Neel/Unsplash

We are 35 days from Christmas, and just over a month out from one of the biggest orgies of consumerist spending in the entire year. The U.S. National Retail Federation forecasts holiday sales will be somewhere around four percent higher…

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Chris Stokel-Walker
FFWD
Editor for

UK-based freelancer for The Guardian, The Economist, BuzzFeed News, the BBC and more. Tell me your story, or get me to write for you: stokel@gmail.com