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Gary Vaynerchuk is Worth $160 Million. He’d Like You to Edit His Videos for Free.

Clout comes before cash for entrepreneur GaryVee

Kevin Donnellan
FFWD
4 min readOct 4, 2019

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Image composite: Insider Images/Andrew Kelly (used under a Creative Commons license)

Entrepreneur and internet personality Gary Vaynerchuk, aka YouTuber GaryVee, is currently recruiting for a “content army” to help spread his message.

The problem? The ‘army’ recruits need to work for free.

The new initiative was outlined by Vaynerchuk in a blog post last month. Creators make something from a vast video library of Vaynerchuck quotes and submit a short edited clip or graphic. If it’s used they will be credited, though not paid.

Vaynerchuk acknowledged there may be criticism about the lack of compensation, tackling it head-on in his blog post. He values “exposure more than cash”. Vaynerchuk said the initiative will “empower creators to put out more content to grow their brands or their portfolio” and “expand the post-production capabilities of our team given our incredibly large database of content”.

The entrepreneur has an estimated net worth of $160 million.

Image: GaryVaynerchuk.com

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Kevin Donnellan
Kevin Donnellan

Written by Kevin Donnellan

Journalist. Previously UK Editor and Trends Editor at Storyful

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