Here’s How a TikTok Challenge Goes Viral

Compelling audio and something to do energizes TikTok’s engaged userbase, as Ashley Jenkins and Danilla Carvalho know

Chris Stokel-Walker
FFWD

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Image: Chris Stokel-Walker

Two of the key currencies of TikTok have become more trackable thanks to a new chart set up by Pentos, the TikTok analysis company. A viral music chart, which tracks the use and popularity of…

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Chris Stokel-Walker
FFWD

UK-based freelancer for The Guardian, The Economist, BuzzFeed News, the BBC and more. Tell me your story, or get me to write for you: stokel@gmail.com