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How COLORS Became the Music Industry’s Tastemaker

The Berlin-based YouTube channel is proving to be a major launchpad for new artists

Image: YouTube/COLORS

In 1992, Mariah Carey’s management had a problem: The elusive chanteuse wouldn’t tour. Critics began to speculate she was coasting on in-studio support — that her dulcet runs and perfect pitch were musical sleights of hand rendered in…

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nathan ma

nathan ma

Berlin-based freelancer putting the ‘cult’ in culture writer for The Independent, The Outline, CRACK, Time Out, and more: nathanashma@gmail.com

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