How COLORS Became the Music Industry’s Tastemaker

The Berlin-based YouTube channel is proving to be a major launchpad for new artists

nathan ma
nathan ma
Oct 23, 2019 · 6 min read
Image: YouTube/COLORS

In 1992, Mariah Carey’s management had a problem: The elusive chanteuse wouldn’t tour. Critics began to speculate she was coasting on in-studio support — that her dulcet runs and perfect pitch were musical sleights of hand rendered in…