How to Pitch FFWD

We’re a new publication, and we’re always looking for story ideas

Chris Stokel-Walker
Published in
2 min readJul 7, 2019


Feel you have something to add to the dialogue around online video? Want to write for FFWD? We’d love to hear your pitches.

What is FFWD?

Think of it like The Economist for online video (meaning at the minute YouTube, Twitch and TikTok), looking at the bigger trends and putting them into all-important context, explaining to readers what their wider impact is for society and how this shifts the way we work, earn money, and spend our time.

Victor Szabo/Unsplash

The publication will lead the conversation on things that I and others who know this space say are going to become big, while also acknowledging that perhaps trying to see outside of the online video bubble can be hard.

We won’t just up content daily for the sake of it, and focusing on fringe creators in a facile way. Stories need to be more in-depth than the current state of coverage of online video.

What do you want?

We’re running three stories (between 1,000–1,500 words) a week.

The best way to describe it is that the weekly reporting takes on big themes and trends in the online video space and look intelligently at its broader impact; when something warrants it and we have something useful to say, we’ll do a contextualising story on events as and when they happen, while also always taking the conversation on; or starting a whole new conversation.

If something breaks during the week, we’ll be looking for smart takes that go beyond what mainstream publications are doing, explaining why this is important.

How do I pitch?

Send me a brief summary of what you’d like to write about, including who you’d talk to and what you’d say! I’m at and always happy to receive pitches.



Chris Stokel-Walker
Editor for

UK-based freelancer for The Guardian, The Economist, BuzzFeed News, the BBC and more. Tell me your story, or get me to write for you: