Logan Paul’s Challenger Games is the Last of the Offline YouTube Events
Bringing people together offline is a mark of success and mainstream fame — but the future for YouTubers wanting to diversify isn’t live tours, but TV-style collaboration channels
Want to watch the world’s fastest humans compete against each other in the final of the men’s 100 meters race at Tokyo’s Olympic Games next year? It’ll cost you $53.60 to nestle down in the cheap seats.
Want to watch Logan Paul and some of his friends do the same race this weekend? It’s only $20 less.
Logan Paul’s Challenger Games, where some of the world’s biggest YouTubers will participate in athletics competitions at Long Beach City College Stadium, takes place today. The YouTuber has been promoting the event in the way he knows best — courting controversy, making bizarre appearances on Fox Business and KFC Radio, then admitting on his own podcast, Impaulsive, that his rambling, shambolic appearances were all an act to try and sell tickets. (That’s something we covered earlier this week: you can read the full story here.)
His event is the latest example of popular digital creators bringing events offline, and showing their power to pull in audiences…
