FFWD
Published in

FFWD

Mixer’s Poaching of Twitch’s Big Names Just Doesn’t Move the Needle

First it was Ninja. Now it’s Shroud. Mixer is trying to build momentum by buying big names — but can it translate to views?

Image: Chris Stokel-Walker

It’s been a big year for single-name personalities and platforms. Months after Mixer, the Microsoft-owned streaming platform, managed to woo…

--

--

--

Getting you up to speed with the world of online video

Recommended from Medium

Strategic Selling is Personal Selling

Last Minute Gifting With Shopify: 5 Steps To Success

LT1-Powered 1966 Chevy Nova Was Built To Dominate

The True Value of the Customer Experience

When Punk Went CEO

PCCW and HKT, major Hong Kong-based CMT companies, enter The Sandbox

Hertha BSC: Tennor Holding by Investor Lars Windhorst for insolvent explained

Filtering criteria

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Chris Stokel-Walker

Chris Stokel-Walker

UK-based freelancer for The Guardian, The Economist, BuzzFeed News, the BBC and more. Tell me your story, or get me to write for you: stokel@gmail.com

More from Medium

Twitter Reinvented

The Race to Produce Green Steel

Uninformed in the Information Age

Soon There Will Be More Plastic Than Fish In The Ocean