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Mixer’s Poaching of Twitch’s Big Names Just Doesn’t Move the Needle

First it was Ninja. Now it’s Shroud. Mixer is trying to build momentum by buying big names — but can it translate to views?

Image: Chris Stokel-Walker

It’s been a big year for single-name personalities and platforms. Months after Mixer, the Microsoft-owned streaming platform, managed to woo…




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Chris Stokel-Walker

Chris Stokel-Walker

UK-based freelancer for The Guardian, The Economist, BuzzFeed News, the BBC and more. Tell me your story, or get me to write for you: stokel@gmail.com

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