Mixer’s Poaching of Twitch’s Big Names Just Doesn’t Move the Needle
First it was Ninja. Now it’s Shroud. Mixer is trying to build momentum by buying big names — but can it translate to views?
Published in
4 min readOct 24, 2019
It’s been a big year for single-name personalities and platforms. Months after Mixer, the Microsoft-owned streaming platform, managed to woo…