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Read This If You Want To Be YouTube Famous
A former YouTube employee unveils the secrets of how to strike it lucky on the platform
I worked for many years at YouTube as a brand strategist, a role where the job is to deeply understand both the business and marketing needs of Google’s top spending advertising clients, and the intricacies of the platform itself. Understanding creators on the platform was part of the remit, as clients often asked what it took to be successful as a YouTuber.
Sure, I always had a selection of answers on hand that satisfied the people I was presenting to, but it wasn’t until I had the opportunity to write Read This if You Want to Be YouTube Famous that I was able to really truly feel like I knew what it took, because I got to ask over 45 successful YouTubers to tell me their secrets directly. I also spoke with six top industry executives to get their take.
The goal with the book, for me, was simple: inspire people to get started on YouTube. YouTube is more complex and requires harder work than, say, Instagram, where posting a photo is easier than making a more polished video. I’d meet people all the time who would tell me they wanted to be a YouTuber. I remember one woman, a nurse, excitedly tell me that she wants to be a YouTuber and when I asked her what she’d make videos…
