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The Bloodiest Battle in the Shortform Video App War Will Be Fought Through Off-Platform Embeds

It’s not about how many users you have. It’s about how long a half-life your videos have off the platform

Image: Chris Stokel-Walker



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Chris Stokel-Walker

UK-based freelancer for The Guardian, The Economist, BuzzFeed News, the BBC and more. Tell me your story, or get me to write for you: stokel@gmail.com