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The Company Behind that Crazy BBQ Chicken Pizzadilla Recipe Video Would Like a Word
Here’s how Jungle Creations, the company behind Twisted, works
Unless you’ve been living under a rock, you’ll know by now about the Deep Fried BBQ Chicken Stuffed Pizzadilla. Over the weekend, the video, in which chicken is baked, pulled, combined with sauce, layered between tortillas, chilled, chopped, breaded, fried, topped with sauce, cheese and pepperoni, then grilled, went viral. Like, yanny/laurel viral.
Originally tweeted on the evening of August 22nd by Boston-based Twitter user @_kurlykay, in the days after the video has taken on a life of its own. It has sailed past 20 million views, with everyone passing comment on the video.
As many have accurately pointed out, the recipe is an abomination, a demonstration of culinary excess, a videotaped example of everything wrong with our society. It is the War and Peace of cooking videos.
The recipe requires 32 ingredients, not including the constitent parts of the half-cup of pizza sauce smothered over the fried (and baked, pulled, chilled and breaded) triangles before they face the final lick of flame under the grill. It also asks for “?? cup spring onions, chopped” to be added to the recipe.
It is the antithesis of the social media video recipe we grew to love in the last few years.
Buoyed by Instagram and Twitter, short, easy-to-cook recipe videos proliferated on social media. The top-down videos, where nothing more than a pair of hands prepare a recipe, were made popular by BuzzFeed’s food video arm, Tasty.
They were simplistic, speedy videos requiring little more than store-cupboard ingredients. Processes and preparation were cut down in order to make the videos literally “snackable": consumable in a matter of minutes and able to be replicated by time-poor viewers who came across them online.
