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The Guy Behind TikTok’s Biggest Song Has Earned Precisely Zilch from 18 Million Videos

Jacob Feldman’s success is bittersweet — but he has the secret to viral tracks on TikTok, so he’s going to make them himself

What did you do on Christmas Day? 1,048,863 people woke up, opened TikTok, and recorded a video set to the tune…



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Chris Stokel-Walker

UK-based freelancer for The Guardian, The Economist, BuzzFeed News, the BBC and more. Tell me your story, or get me to write for you: stokel@gmail.com