The Guy Behind TikTok’s Biggest Song Has Earned Precisely Zilch from 18 Million Videos

Jacob Feldman’s success is bittersweet — but he has the secret to viral tracks on TikTok, so he’s going to make them himself

Chris Stokel-Walker
Jan 9, 2020 · 4 min read
Image: Jacob Feldman/Chris Stokel-Walker

What did you do on Christmas Day? 1,048,863 people woke up, opened TikTok, and recorded a video set to the tune…