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The Guy Behind TikTok’s Biggest Song Has Earned Precisely Zilch from 18 Million Videos

Jacob Feldman’s success is bittersweet — but he has the secret to viral tracks on TikTok, so he’s going to make them himself

Image: Jacob Feldman/Chris Stokel-Walker

What did you do on Christmas Day? 1,048,863 people woke up, opened TikTok, and recorded a video set to the tune…




Getting you up to speed with the world of online video

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Chris Stokel-Walker

Chris Stokel-Walker

UK-based freelancer for The Guardian, The Economist, BuzzFeed News, the BBC and more. Tell me your story, or get me to write for you: stokel@gmail.com

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