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The U.K. General Election on TikTok Has a Clear Labour Majority

Users of the hottest new shortform video app don’t do politics often, but when they do, it’s for Labour

Image: Chris Stokel-Walker/TikTok

Polls are now open across the United Kingdom, but social media never sleeps. While much of the focus has been on key digital platforms for parties like Facebook, Twitter and YouTube…

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