The U.K. Government is Turning Boris Johnson into an Influencer

10 Downing Street has realized people don’t watch the news anymore — but will the Tories’ foray onto Facebook Live work?

Tom Barton
Aug 14, 2019 · 5 min read
Composite: Wikimedia Commons/Facebook, compiled by Chris Stokel-Walker

It wasn’t the normal opening to a vlog. “Good afternoon,” said the U.K. Prime Minister on August 14th as he gazed, slightly awkwardly, down the barrel of the…