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TikTok Just Got Serious About Making Money from Online Video
‘You can kiss goodbye to the innocent TikTok of today’
The unstoppable march of TikTok continues unabated. Last night Fabian Bern, an expert in influencer marketing on TikTok, spotted the rollout of a an in-app shopping test — another option for its creators to monetize their content, and a way for the upstart shortform video app that has taken social media by storm to attact even more creators to the platform.
The one thing that TikTok has lacked isn’t an audience, but an easy way for those on the app to make money through their videos. The company has recently introduced some adverts, while brands can still make deals with individual creators, though it has begun testing a raft of different options, including one uncovered this week.
It’s not surprising news for those who work with TikTok regularly. “It’s basically the next progression of the platform that was very content-led,” says Josh Shepherd of Influentially, a London-based TikTok management agency. “There have been significant…
