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YouTube Accidentially Banned Channels That Advertise Boner Pills

BlueChew is a big sponsor of podcasts on YouTube, but a bunch of channels were temporarily popped by the platform this weekend

Chris Stokel-Walker
FFWD
4 min readNov 23, 2019

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Image: Chris Stokel-Walker

The market for advertising boner pills on YouTube is looking limp as the platform hardened its approach to advertisers securing sponsorship with BlueChew, the makers of a chewable pill designed to help erections.

If you listen to podcasts aimed at a certain demographic — men of a certain age, interested in pasttimes like comedy and pro wrestling — the likelihood is you’ve heard of BlueChew (we’re not here to judge). Like other start-ups like Casper and Squarespace, the company has splurged on advertising with some relatively large podcasts, including Your Kickstarter Sucks, Outside the Theatre, and many run by mortgage broker-turned-pro wrestling podcaster Conrad Thompson. Logan Paul has even hawked the erection pills on his podcast, Impaulsive. Some of those podcasts recut and crosspost their audio to YouTube. Others have cameras in their studio, and upload the video version to the platform. Which is where things get problematic.

Thousands of videos sponsored by BlueChew are hosted on YouTube. The company sponsors radio, TV, and hundreds of podcasts — many of which have a…

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Chris Stokel-Walker
Chris Stokel-Walker

Written by Chris Stokel-Walker

UK-based freelancer for The Guardian, The Economist, BuzzFeed News, the BBC and more. Tell me your story, or get me to write for you: stokel@gmail.com

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